How We Make Money
We believe in complete transparency about our business model. Here's exactly how InsuranceAutoTool generates revenue and how it affects the services we provide to you.
Our Commitment to You
Our tools and calculators are 100% free to use. We make money through partnerships with insurance companies, but this never affects our editorial independence or the accuracy of our recommendations.
Our Revenue Sources
We have multiple revenue streams that allow us to keep our tools free while maintaining quality.
Referral Commissions
When you get a quote through our platform and purchase a policy, we may receive a commission from the insurance company.
- Standard industry commission rates (typically 10-15%)
- No additional cost to you - paid by insurance companies
- Commission rates do not influence our recommendations
- We partner with 50+ top-rated insurance providers
Lead Generation
We connect qualified users with licensed insurance agents and receive compensation for successful referrals.
- Only work with licensed, vetted insurance professionals
- Quality over quantity - focus on good matches
- Users control their contact preferences
- Transparent about when we're making a referral
Display Advertising
We display relevant insurance-related advertisements from Google Ads and other ad networks.
- Clearly labeled advertisements
- Insurance-related content only
- Non-intrusive ad placement
- Users can opt out of personalized ads
Data & Analytics
We provide anonymized market insights to insurance companies to help them improve their products.
- All data is completely anonymized
- No personal information is ever shared
- Helps improve insurance products for everyone
- Strict privacy and security standards
Editorial Independence
Our revenue model is designed to maintain complete editorial independence and ensure our recommendations are always in your best interest.
What We Do
- • Base recommendations on objective criteria
- • Use the same algorithms for all insurance companies
- • Clearly label sponsored content
- • Maintain separate editorial and business teams
- • Regular third-party audits of our recommendation engine
- • Publish our methodology publicly
What We Don't Do
- • Favor partners in our recommendation algorithms
- • Hide non-partner options from results
- • Accept payment for editorial content
- • Sell your personal information to third parties
- • Manipulate calculator results for business gain
- • Make recommendations based on commission rates
How This Benefits You
Always Free
Our business model allows us to provide premium tools and expert guidance at no cost to you.
- No subscription fees
- No hidden charges
- No premium tiers
Better Products
Revenue from multiple sources allows us to invest in better technology and more comprehensive coverage.
- Advanced AI recommendations
- Regular feature updates
- Extensive insurance database
Unbiased Advice
Multiple revenue streams mean we're not dependent on any single insurance company for our livelihood.
- Objective comparisons
- Independent recommendations
- User-first approach
Financial Highlights
Trust & Accountability
Questions About Our Business Model?
We're always happy to discuss our approach to transparency and how we ensure our recommendations remain unbiased and user-focused.
Last updated: June 5, 2025 • Next update: September 5, 2025